I’m Samuele

I fuse forward-thinking strategy with user-centric design principles to craft compelling digital experiences.

My relentless pursuit of excellence sets me apart from the competition, as I refuse to settle for standard solutions and instead push boundaries to deliver transformative results for every client.

Roots in Hospitality

  • Over a decade managing teams at Whitbread and Pizza Express taught me to lead diverse groups, handle big projects, and keep human needs front and center.

Leadership & Collaboration

  • Council work for the ALDE Party and serving as General Secretary for Italian Comites in Scotland & Northern Ireland reinforced my commitment to inclusivity and impact-driven results.

Empathy & Social Psychology

  • My background in social psychology fuels my passion for user-focused solutions.

  • I pivoted to UX design to harness empathy, working on accessible projects like an AI-powered art gallery app and GiggleTree, which fosters emotional intelligence in children.

Forward-Looking Approach

  • Embracing AI as a partner, I refine and iterate designs to meet real user needs.

  • Inspired by proven tools (think Google Maps), I balance creativity with functionality.

Personal Passions

  • When not designing, I’m mapping out my day, cheering for Inter Milan, or following Jannik Sinner in tennis—pursuits that remind me of the value of strategy and perseverance.

If you share my vision for user experiences rooted in empathy and innovation let’s connect.

Portrait of a man in a suit with a beard, against a dark background.