One

Football

UI/UX

Close-up of multiple smartphone screens displaying a sports app interface with sections for matches, news, profiles, and social interactions.

INTRODUCTION AND GOAL

Revitalizing the OneFootball app meant addressing an international community’s fervor for real-time stats, highlight reels, and social features, without sacrificing user experience to intrusive ads or cluttered navigation.

RESEARCH PHASE

Persona Development: From hardcore footy fanatics to casual highlight-watchers, I dissected each segment’s unique needs.

Pain Points: Ads interrupting match updates, convoluted menus, and limited personalization had steadily eroded user satisfaction.

Profile of "James," a 27-year-old single student, labeled "The Casual Viewer." Objectives include easy access to top news and a fun social experience. Frustrations involve overwhelming information and lack of social connection. Summary notes occasional viewing of big matches and a preference for social features.
Infographic featuring "Luke," a 40-year-old hardcore football fan. Details include family status as a parent of two, occupation as a working professional, and goals like easy access to live football scores and stats. Frustrations include ad disruptions and late notifications. Summary highlights his dedication to watching favorite teams and participating in online discussions.
A digital persona profile of "Peter," a 17-year-old student living with parents. The profile highlights objectives and goals such as a desire for interactive apps with polls and user-generated content, community environments, and creative ads with gamified features. Frustrations include a lack of meaningful engagement options, intrusive ads, and apps not reflecting social habits. Summary notes that Peter consumes sports-related content, participates in online discussions, and enjoys gamified features.

IDEATION PHASE

Sketches introduced customizable dashboards for teams and leagues, plus “Fan Zone” spaces for social interaction. Early A/B tests helped us refine ad placement, ensuring revenue stability without alienating users.

Flowchart illustrating user interactions with the OneFootball app, including options like checking live scores, reading match info, watching live streams, viewing highlights, and joining fan communities. Advertisements and engagement steps are integrated.

DESIGN PHASE

Brand Synergy: Vibrant green accents layered on a sleek, dark interface evoke OneFootball’s energetic identity.

User Flow Refinement: Onboarding streamlined to encourage immediate team selection, flexible notifications, and frictionless transitions between match updates and social feeds.

Mobile app wireframe showing sections for matches and competitions. Contains navigation tabs for Home, Matches, Profile, and a calendar filter. Includes options to watch and predict games, and follow competitions. Features advertisements and a schedule with dates like today, tomorrow, and a specific date.
Wireframe layout for a football app, "Onefootball," featuring sections for match schedules, team details, and top news. Includes navigation icons and options to watch matches and view details.
Wireframe design of a mobile app interface for a sports app. Features time display, image placeholders, menu buttons labeled 'Preview,' 'Line-Up,' 'Table,' 'H2H,' and a 'Details' section. Includes live service options, a purchase banner for a league pass, and a 'Contact us' help button. Footer navigation with icons labeled 'Home', 'Matches,' and 'Profile.'

FINAL PRODUCT AND OUTCOME

+20% Engagement: Feature interaction soared, with fans exploring match stats longer.

93% Onboarding Completion: A guided intro flow converted first-time users into loyal app visitors.

Boosted Satisfaction Scores: NPS of 9 reflected a significant rise in fan delight; users found the app easy, fun, and less interrupted by ads.

CONCLUSION

OneFootball’s overhaul demonstrates that bold brand design, user-centered personalization, and thoughtful ad integration can energize a sprawling global fan base, offering them a more passionate and hassle-free way to follow the world’s favorite sport.